By Tom Quiner
“I speak for many sports fans who find it a great shame that our national unity over football could become yet another day where we are divided over politics and the culture wars.”
I have paraphrased ABC’s news anchor Dan Harris in his criticism of Focus on the Family’s Tim Tebow Super Bowl ad last year.
Quiner’s Diner wrote about the controversy last year. You can view the offensive ad here, an ad characterized as “hate masquerading as love” by a National Organization of Women (NOW) spokesperson.
The mainstream press and liberals everywhere where agog at the inappropriateness of Focus on the Family’s message.
So why bring it up today? Because the Super Bowl is a month away. New Super Bowl ads are being readied for the day when more people watch television than any other. It is a day when ads have unprecedented viewership.
Doritos produced an ad that made fun of the Holy Eucharist. This ad features a church with declining attendance that is rejuvenated when they replace the bread and the wine with Doritos and Pepsi Max.
Is this funny? I’m sure it is to the uninitiated. It’s not funny to me. Before you label me some humorless stuffed shirt, hear me out.
In the Catholic Church, Eucharist is not a mere symbol, it is the “source and summit of the Christian life” as the Catechism states.
In many Protestant traditions, communion is symbolic of Christ’s unity with man.
It is serious, beautiful, profound.
Holy Communion is just not something you should joke about in order to sell flavored tortilla chips. It’s not respectful of Christians who cherish what communion means to them.
If Doritos made fun of the Muslim faith, I’m sure we’d hear from the Dan Harris’s in the media saying something to this effect:
“I speak for many sports fans who find it a great shame that our national unity over football could become yet another day where we are divided over religion and the culture wars.”
I’m sure there would be radical Muslims who’d put a hit out on Dorito’s CEO.
Since all the fun is at the expense of Christianity, no one says a word.
The Dan Harris’s of the world wonder what’s the fuss?