By Tom Quiner
The Republican Party spent nearly $1.7 Billion dollar in the last election cycle promoting Mitt Romney and Republican candidates.
That’s almost as much as McDonald’s spends a year on their advertising budget.
So how did it work? We know Romney lost, so it didn’t pay off. But it gets even worse, as columnist and radio talk show host, Steve Deace astutely points out:
“According to the Kaiser Family Foundation, a whopping 42% of Americans are unaware that unpopular Obamacare is lawful. Some thought it was repealed by Congress, overturned by the Supreme Court, or weren’t sure what Obamacare’s current status is. Translation: despite the $992 million the Romney Campaign spent, the $400 million Karl Rove spent, and the $284 million Reince Priebus spent in the just-concluded 2012 election, they totally failed to educate the American people on the signature issue that led to over 700 incumbent Democrats losing in 2010.”
Let us hope Republicans get back to basics in the next election cycle. They should have much to talk about as the last piece of Obamacare is implemented on January 1st, 2014. Even Democrats who helped write the bill acknowledge it is going to be a train wreck.
Republicans should take a lesson from McDonald’s: focus their message on what sells.