Republicans’ failure to communicate

By Tom Quiner

The Republican Party spent nearly $1.7 Billion dollar in the last election cycle promoting Mitt Romney and Republican candidates.

That’s almost as much as McDonald’s spends a year on their advertising budget.

So how did it work? We know Romney lost, so it didn’t pay off. But it gets even worse, as columnist and radio talk show host, Steve Deace astutely points out:

“According to the Kaiser Family Foundation, a whopping 42% of Americans are unaware that unpopular Obamacare is lawful. Some thought it was repealed by Congress, overturned by the Supreme Court, or weren’t sure what Obamacare’s current status is. Translation: despite the $992 million the Romney Campaign spent, the $400 million Karl Rove spent, and the $284 million Reince Priebus spent in the just-concluded 2012 election, they totally failed to educate the American people on the signature issue that led to over 700 incumbent Democrats losing in 2010.”

Let us hope Republicans get back to basics in the next election cycle. They should have much to talk about as the last piece of Obamacare is implemented on January 1st, 2014. Even Democrats who helped write the bill acknowledge it is going to be a train wreck.

Republicans should take a lesson from McDonald’s: focus their message on what sells.


  1. Bob Vance on May 7, 2013 at 4:12 pm

    The problem Republicans are going to face is that Obama and the rest said up front Obamacare needed fixing over the next few years. That was four years ago and nothing has been done.

    Now when we have Republicans standing up and saying “screw the people” – we aren’t going to do anything the President wants or would possibly make him look better, it won’t be that big a stretch to convince all those who voted for him that it’s the Republicans fault. Just look at the recent the background check that over 80% of the people wanted. The peoples biggest problem is a government that does nothing.

    I think a lot of Republicans are looking at some major heartache in the next four years and beyond. They need to start now getting ready for Hillary in the White House with a Democrat controlled House and Senate.

    • quinersdiner on May 7, 2013 at 6:52 pm

      Time will tell, Bob. A year is an eternity in politics. Thanks for writing.

  2. josephrathjen on May 7, 2013 at 6:35 pm

    I find it sad how a majority of voters have no idea what is to befall them when Obamacare hits home. “What!” is the usual reaction when the facts are explained to them. Many people feel the Republican Party is finished, but I think once programs like Obamacare have the time to ferment public opinion will drastically change.

    Good article, gets the point out quick!

  3. Paul Sharp on May 7, 2013 at 8:59 pm

    If it is going to be Hillary in the White House and a Democrat controlled House and Senate in the next four years and beyond it won’t be just Republicans that need to start now getting ready!

    • quinersdiner on May 7, 2013 at 9:16 pm

      I don’t think that will happen, Paul. Nonetheless, just the thought will disturb my dreams tonight.