Non-biased reporting produces better ratings 10

By Tom Quiner


Fox News has triple the audience as CNN.

The Pew Research Center’s Project for Excellence in Journalism publishes a report titled “The State of the News Media.” Their 2012 report revealed that the Fox News Channel had 1.9 million viewers compared to 689,000 viewers for CNN.

The graphic above might explain why.

Note the CNN slant to the left?

My liberal friends are quick to point out that Fox is slanted to the right. No doubt.

But Bill O’Reilly and company aren’t news shows. They are political entertainment.

When straight news is dispensed by Fox’s Shepard Smith or Bret Baier, it is far less colored than the rest of the mainstream media (see above).

Even more, Fox is less likely to downplay or suppress stories that make a liberal president look bad. A recent example: Grubergate.

A media analyst, Geoffrey Dickens of the Media Research Center, pointed out the disconnect in the way the mainstream media reports news vs. Fox News:

“Just imagine the reaction of the liberal media if a video had surfaced of a George W. Bush administration official admitting that “lack of transparency” was “a huge political advantage” in selling the Iraq war and that they relied on the “stupidity of the American voter” to launch an attack on Iraq? That video would be everywhere.

However, the clip of ObamaCare architect Jonathan Gruber using those exact phrases in talking about the passage of the Affordable Care Act has yet to be reported on ABC or NBC’s evening or morning shows. The sum total of Big Three (ABC, CBS, NBC) network coverage was a 2 minute, 50 second segment on Thursday’s CBS This Morning – six days after the tape was first discovered. On the print side the Washington Post offered a front page story on Gruber on Thursday. But the Gruber comment has yet to show up in the pages of The New York TimesUSA Today, the Los Angeles Times or even the Associated Press.

Public broadcasting has been a no-show as well, with no Gruber mentions on PBS or NPR.”

Obamacare was based on lies and sold to us through the proactive use of deceit.

The MSM yawned over the story.

Evidently, they think we’re too stupid to care.

Considering the ratings gap between Fox and the rest of the MSM, they might want to rethink their bias.